OUR VISION
Our Vision: Schools that spark kids’ drive to read.
The Challenge: Reclaiming attention for reading in the age of smartphones, social media, and AI.
Our Solution: Principal Powered Reading teaches K-12 literacy leaders about The Science of Reading Motivation, a key but rarely addressed driver of student reading outcomes.
How We Do It: Live workshops that empower leaders with evidence-based strategies that boost students’ drive to read.
“I am bursting over The Science of Reading Motivation course I just completed with Principal Powered Reading. I headed into the learning confident about my understanding of what gets kids excited to read, but so much of what I learned turned that thinking on its head. Founder and presenter Zeke Vanderhoek structured the learning in a way that kept me deeply engaged and grounded essential understandings in heaps of research. If you make decisions about your own leadership professional learning or the professional learning of the leaders you support, I can’t recommend this one enough. Mind blown.”
—Former Teacher & Literacy Director, Current Instructional Designer
UPCOMING FREE EVENTS
The Science of Reading Motivation
Could sparking students’ drive to read elevate reading outcomes at your school?
Learn why the science of reading motivation is key for school and literacy leaders.
Free Webinar • Oct 15 • 12:30 PM ET
Print, E-books, or Audio? The Medium Matters
How does reading medium shape reading motivation and comprehension?
See how the research can guide decisions on reading medium in your school or district.
Free Session 1 • Oct 20• 3 PM ET
THE MISSING PIECE IN “THE SCIENCE OF READING”
The Science of Reading movement aims to better align K-12 literacy instruction with evidence from the research on reading.
But Science of Reading professional development rarely addresses the significant body of research on reading motivation.
Powerful reading outcomes emerge when a student possesses both the skills to read and the motivation to do so.
Our workshops and webinars fill in the motivation gap, empowering principals and literacy leaders with:
the essential research findings on reading motivation
actionable strategies for school-wide implementation
“The gradual building of background, research, and reasoning primes us to seriously consider major shifts and investments in reading programming.”
—Middle School ELA Teacher & Literacy Lead
COMPREHENSivE Workshop
The Science of Reading Motivation: An Evidence-Based Playbook for Schools
Our signature offering is a transformative multi-session workshop for Principals, Assistant Principals, Superintendents, Literacy Coordinators, Reading and Literacy Coaches, Teacher-Leaders, Librarians, and all literacy leaders.
“Writing, taking notes, allowing for comprehension and talking through the content was like a masterclass in teaching teachers.”
—Elementary School Principal
In the age of smartphones, social media, and AI, schools have the power to spark students’ drive to read.
Motivate students. Empower teachers. Transform your school-wide reading culture.
PRINT, E-BOOKS, OR AUDIO: the MEDIUM MATTERS
A deep dive into how reading medium shapes reading motivation and comprehension. Discover how to turn this research into action in your school or district.
FREE RESOURCE COLLECTION
Download evidence-based tools to help your school spark students’ drive to read.
