OUR VISION

Our Vision: Schools that spark kids’ drive to read.

The Challenge: Reclaiming attention for reading in the age of smartphones, social media, and AI.

Our Solution: Principal Powered Reading teaches K-12 literacy leaders about The Science of Reading Motivation, a key but rarely addressed driver of student reading outcomes.

How We Do It: Live workshops that empower leaders with evidence-based strategies that boost students’ drive to read.

FREE WEBINAR

Spark Students’ Drive to Read: The Science of Reading Motivation

Could sparking students’ motivation elevate reading outcomes at your school?

Join Founder Zeke Vanderhoek for Principal Powered Reading’s Free Webinar.

Learn why the science of reading motivation—a topic not addressed in most Science of Reading training—is essential for school and literacy leaders.

Register: Feb 25 • 7—8 PM EST

THE MISSING PIECE IN “THE SCIENCE OF READING”

The Science of Reading movement aims to better align K-12 literacy instruction with evidence from the research on reading.

But Science of Reading professional development rarely addresses the significant body of research on reading motivation.


Powerful reading outcomes emerge when a student possesses both the skills to read and the motivation to do so.

Our workshops and webinars fill in the motivation gap, empowering principals and literacy leaders with:

  • the essential research findings on reading motivation

  • actionable strategies for school-wide implementation

Our Workshops & Webinars

COMPREHENSIVE WORKSHOP

The Science of Reading Motivation: An Evidence-Based Playbook for Schools

Our signature offering is a transformative 3-session workshop for Principals, Assistant Principals, Superintendents, Literacy Coordinators, Reading and Literacy Coaches, Teacher-Leaders, Librarians, and all literacy leaders.

In the age of smartphones, social media, and AI, schools have the power to spark students’ drive to read.

Motivate students. Empower teachers. Transform your school-wide reading culture.

Comprehensive Workshop

DEEP DIVE WORKSHOPS

Each Deep Dive Workshop explores one motivation topic in depth.


Print, E-Books or Audio? The Medium Matters for Reading Motivation

What Research Reveals about Reading Engagement and Outcomes

LEARN MORE

TEST YOUR KNOWLEDGE

Want a quick preview of some of the research you’ll explore in our workshops?

Take a short true/false quiz to see if your beliefs on motivation align with the research.

Then, review the correct answers with Principal Powered Reading’s detailed, research-backed explanations.

TAKE THE READING MOTIVATION QUIZ